As there is no branding for grass fed meat in South Africa, Greenfields down in KZN wrote their own protocol against which they and Fairfield farm are audited.
Under the Greenfield’s protocol, 5% of the cow’s bodyweight is permitted to be supplemented by grasses such as hay and grass seed grown by the farmer on his own land during times of winter or drought. There is one cow per hectare of land and calves are kept with their mothers as long as possible.
“We do not feed our cattle and feed grade antibiotics, or given them any growth promoting hormones. Although our farm is not ‘certified’ organic, we make our own compost to feed the lands and soil health and grass production are as important to us as the cattle that graze the lands.
We produce only as much beef as our farmland can sustain, in the hope that our quality and service make up for the smaller production.
We have a butchery on the farm, where we honour old fashioned flavor. Great care is taken in cutting, hanging, ageing and packaging.
Producing the best quality grass fed beef is our mission and passion. We trust you will appreciate and enjoy all of these good things when you prepare and taste our beef”
In order for beef to be sold as Greenfields Free Range Beef the following protocol is followed: